Latest Articles

Master’s in Kinesiology vs. Sport Management

Master's kinesiology vs sport management

From negotiating deals on behalf of top athletes to overseeing operations at a stadium, there are many ways to build a career behind the scenes of athletic teams and events. If you’re interested in sports and health leadership, you might be weighing your options for pursuing a graduate degree. A program in kinesiology is one way forward, but it’s important to choose the educational path that best fits your goals.

When you consider the differences in completing a master’s in kinesiology vs. sport management, you’ll see how a curriculum that provides a comprehensive background in sports business and administration can give you an edge in reaching your professional objectives. Students who earn an online Master of Science in Sport Management develop the skills necessary to drive strategy in sports-oriented organizations and help athletes achieve success both on and off the field.

What Graduate Studies in Kinesiology Have to Offer

The field of kinesiology scientifically examines the movement of bodies in ways that can apply to a wide range of career paths. Graduates with kinesiology degrees commonly go on to work in fields like:

  • Physical education
  • Athletic training
  • Choreography
  • Health and fitness consulting
  • Corporate fitness and wellness instruction
  • Physical therapy

Those interested in a master’s degree may have previously taken undergraduate courses exploring the science behind what makes an exercise program effective, best practices for preventing injuries, and techniques for promoting fitness. By completing a graduate program, professionals gain a deeper understanding of the theory behind their work and deepen their engagement with various approaches to health and fitness.

Master’s programs might offer concentrations in areas of study such as human performance, biobehavioral science, and exercise physiology. Some of these specializations are intended for students who plan to pursue a doctorate or a career in research. That means the curriculum may involve a requirement to perform original research and write and defend a thesis.

At the University of Florida, innovative research taking place in Center for Exercise Science shapes the curriculum for graduate students studying kinesiology. The scientists working in this multidisciplinary research center perform groundbreaking studies into the connections between physical activity, the functions of muscles and organs, and illness. Kinesiology graduate students have the chance to develop cutting-edge knowledge from working with renowned experts in areas such as cardiovascular physiology and rehabilitation neuroscience.

The Advantages of a Sport Management Master’s Degree

Advanced studies in kinesiology may concentrate on the scientific and medical aspects of athletic events, but a graduate program in sport management explores issues related to business, leadership and marketing as well as athlete performance. While working toward an M.S. in Sport Management, professionals develop the skills, knowledge and experience necessary to perform administrative functions for teams, organize events, and guide athletes through a variety of challenges on and off the field.

In a sport management curriculum, students become more informed financial and organizational decision makers with a thorough understanding of the legal concepts related to sports and player contracts. They analyze data to evaluate health and human performance and perform research to solve the types of problems that occur in sports organizations. Students have chances to explore how sports relate to broader social issues, investigate how psychological principles apply to athletics, and refine their personal leadership philosophies.

Graduates who complete their advanced education in sport business may go on to succeed in an array of crucial roles, including:

  • Sport facility manager
  • Athletic development professional
  • Sport marketing consultant
  • Sport law
  • Coaching

About the UF’s Online M.S. in Sport Management

The online Master of Science in Sport Management from University of Florida readies professionals to take on complex financial and administrative challenges in the world of athletics. Students learn from expert faculty with the flexibility to fit coursework into their own schedules. They can customize their education by taking electives in their areas of interest or choosing between optional specializations in:

  • Athlete Development readies graduates to counsel players on striking a healthy balance between their physical performance and mental and financial well-being in positions like athletic director or director of player engagement.
  • High Performance Coaching is intended for students who wish to pursue positions in managerial coaching or athletic administration, showing them how to foster the best performances in athletes.
  • Sport Law teaches lawyers and administrators about legal principles that can have important applications in the world of athletics, including insurance, real estate finance, insurance, and fair competition.

The sport management program is designed to equip students with real-world experience as well as theoretical insights. Instead of writing a thesis, they have option to earn credits by participating in the Graduate Internship and Advanced Practicum. Non-thesis students can complete a professional development capstone project in the last semester before graduation. Plus, UF assists students as they transition into the next phase of their careers through professional and career development services and connections with the Gator Nation alumni network.

Prospective graduate students who want to specialize in sports administration or management should carefully consider the opportunities that are available to them. While an advanced kinesiology degree can bring many possibilities, an online M.S. in sport management connects students with principles and strategies that empower leaders.

Request Information

To learn more about the University of Florida’s online masters in sport management and download a free brochure, fill out the fields below. You can also call (877) 665-3860 to speak to one of our Academic Assistants about the program.

* All Fields are Required. Your Privacy is Protected.

The University of Florida respects your right to privacy. By submitting this form, you consent to receive emails and calls from a representative of the University of Florida, which may include the use of automated technology. Consent is needed to contact you, but is not a requirement to register or enroll.