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Careers With a Sport Management Degree

Athletes may be the face of a sports organization, but they aren’t the only stars. Behind every double play, touchdown, and penalty shot stand the skilled management professionals that made the game possible – whether they’re coordinating administrative details or working to attract crowds. Everything from major league franchises to club teams require personnel capable of fulfilling a wide variety of functions.

Top Jobs in Sport Management

  • Athletic Coach
  • Athlete Development Specialist
  • Athletic Director
  • Business Development Coordinator
  • Contract Administrator
  • Contract Negotiation Manager
  • Event Coordinator
  • Facilities Manager
  • Financial Analyst
  • Fitness Manager
  • Fraud Manager
  • Marketing Consultant
  • Marketing Coordinator
  • Operations Manager
  • Public Relations Manager
  • Sales Coordinator
  • Sport Agent
  • Sport Lawyer

Learn more by downloading our free sport management career guide.

Careers with a sport management degree attract professionals from a variety of disciplines who are enthusiastic about the chance to work with professional, collegiate, or recreational athletics. Sport organizations require employees with many of the same financial, operational, and marketing skills as any other business. However, an aspiring sport manager should also have a thorough knowledge of issues that are unique to the industry.

For example, financial professionals in sport must draw on their understanding of concepts like athletic valuation to negotiate player and vendor contracts. For marketers, the challenge isn’t just to sell a product, but to bring in attendees. Marketing professionals might also be responsible for coordinating a franchise’s external communications, like using social media to facilitate the close bond between local fans and their home team. These are issues that demand a specialized set of skills beyond the typical corporate environment.

Here’s a breakdown of promising opportunities and crucial challenges that you can find in the sport industry:


Game Day or Event Coordinator

Sports Management CareersThese organized, dynamic professionals oversee all the essential elements that go into effectively promoting, executing, and broadcasting a sporting event. Often acting as liaisons between fans, the venue, and management, game day coordinators help to create a lively, engaging environment and ensure that the event is a pleasant experience for all attendees.

Athletics Administrator

Athletics administrators are often the central decision makers in sports organizations, responsible for supervising nearly every facet of a franchise, team, or club. Anything from ordering equipment to hiring and firing staff can fall within their purview. Their job can also involve ensuring compliance with changing legal regulations, particularly in the collegiate setting.

Sport Marketer

Sport marketing professionals focus on both creating buzz surrounding the franchise or organization they serve and managing sponsorships that may affect the team’s brand. Overall, their mission is to promote the team, its players, and whatever other stories or assets draw public interest, increasing sales and strengthening the voice of the organization. Organizations of all kinds rely on experts who communicate powerfully through both digital and traditional media.

Facility Operations Manager

Leaders in this field effectively apply the available resources to maintain and improve an athletic venue. They may be responsible for managing construction contractors, hiring custodial employees, organizing ticket sales and entry, and coordinating emergency response plans.

Financial and Contract Analyst

As with any business, sports teams and franchises aim to be profitable and fiscally responsible. Financial analysts in sport support this goal as they do in other businesses: analyzing available funds, capital, and expenditures to maximize revenue and report on performance. Considering that much of the company’s capital may involve athlete salaries and vendor agreements, these professionals may also be called upon to examine the terms of a pending contract and ensure it reflects the organization’s best interests.

Guest Relations Manager

The guest relations manager ensures that fans have a positive experience with every member of a venue’s customer service staff. They coordinate with employees to check that everyone adheres to organizational policies. When any disputes or difficult situations arise, the manager takes the lead in finding a resolution.

Corporate Partnerships Manager

Sport organizations frequently work with corporate partners to promote a product or service in exchange for initial or ongoing fees. The corporate partnership manager oversees these partnerships, discovering new opportunities, developing agreements, and supervising their execution. Other types of partnerships in sport may include deals with media outlets, such as exclusivity agreements for broadcasting rights.

Salaries for Careers in Sport Management

Careers in Sport Management

To learn more about jobs in sport management, download our free sport management career guide. You’ll discover some of the most rewarding opportunities in the field and find out how you can build the skills you need to excel in these roles.

About UF’s Online M.S. in Sport Management

The online Master of Science in Sport Management from University of Florida readies professionals to take on complex financial and administrative challenges in the world of sports. The comprehensive sport management curriculum can help you develop the leadership abilities and administrative proficiency necessary to advance your career. Students can customize their education by taking electives in their areas of interest or choosing between optional specializations in:

Athlete Development readies graduates to counsel players on striking a healthy balance between their physical performance and mental and financial well-being in positions like athletic director or director of player engagement.

High Performance Coaching is intended for students who wish to pursue positions in managerial coaching or athletic administration, showing them how to foster the best performances in athletes.

Sport Law teaches lawyers and administrators about legal principles that can have important applications in the world of athletics, including insurance, real estate finance, insurance, and fair competition.

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