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Sport Management Careers

UF Sport Management Career Guide

The sport management industry is both complex and changing. The people who work in support of athletes and sport organizations need to have an increasingly multidisciplinary array of skills, particularly as the job market recognizes need for comprehensive support not only for athletes’ performance but their mental, physical and financial well-being. We developed “The Business Behind the Teams” career guide to help those interested in the industry better navigate the field.

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To learn more about the University of Florida’s online master’s in sport management and download a free brochure and career guide, fill out the fields below. You can also call (877) 665-3860 to speak to one of our academic coordinators about the master’s program.


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Our free sport management career guide is one of the most comprehensive resources available. It includes salary, job title, and career growth information for more than 20 roles within the industry.

The up-to-date salary and career data is supplemented with real-world snapshots of innovative work that has been done to engage sport fans, improve athlete fulfillment, and shape major sport franchises.

In addition, students and alumni of the M.S. in Sport Management program have access to GatorToGator, a place where you can communicate with other students, alumni, and industry professionals to get information about events, job listings, scholarships, career fairs, guest speakers, and more.

Sport Management Career Guide Preview – Select Salaries

Sport Marketing, Sales, and Promotion Salaries

Job Title Average Salary
Sales Coordinator $32,000
Business Development Coordinator $42,000
Public Relations Manager $56,000
Marketing Manager $59,000
Senior Marketing Manager $93,000

Source: PayScale.com

Representation and Athlete Development Salaries

Job Title Average Salary
Fitness Manager $40,767
Athletic Coach $43,000
Athletic Development Coordinator $43,944
Sport Agent $58,000
Athletic Development Specialist $97,579

Source: PayScale.com

Sport Law Salaries

Job Title Average Salary
Contract Administrator $58,000
Senior Contract Administrator $75,000
Sport Lawyer $82,000
Contract Negotiation Manager $94,000
Contracts Director $120,000

Source: PayScale.com