Students enrolled in the University of Florida’s online sport management master’s program gain access to our specialized career coaching services. Our career coaches are internationally recognized industry veterans with decades of experience in sport management, including promotions, corporate partnerships, athlete development, and more.
Master of Education in Sports Administration (1976)
Jeremy Foley was named University of Florida’s director of athletics in 1992 and handled virtually every aspect of UF’s $119.3M athletic program during his athletic administrative career, which began with an internship in the Gator Ticket Office in 1979. Foley’s 25-year run as athletic director, at the time the second longest tenured AD in Division I, ended October 29, 2017, when he retired. He now serves as athletic director emeritus.
As CFO for the University Athletic Association, Foley spearheaded $307 million in capital improvement projects since 1999 and outlined a $100-million Master Facility plan before his retirement.
Foley’s commitment to the overall athletic program includes a plan of increased opportunities for women, as three women’s sports were added under his tenure — soccer, softball, and lacrosse. Also, in an era when many Division I schools were losing money on intercollegiate athletics, the University of Florida Athletic Association under Foley contributed more than $76M since 2006 to help fund UF academic endeavors.
UF was equally successful on the field of play and in the classroom during Foley’s administrative tenure. The UF athletic program ranked among the nation’s top 10 for 33 straight years, according to national all-sport rankings. UF also became the first program in collegiate history to own both the men’s basketball and football national titles in the same calendar year. Overall, UF won 27 NCAA titles and 130 SEC titles under his watch. Foley was named SportsBusiness Journal National Athletic Director of the Year in 2006.
… We discussed some really important issues in the field, and Mr. Foley offered a ton of influential perspective into his own experiences…I would absolutely recommend this to another student. I felt like the insight I gained into the life of an athletic director and how to make decisions with integrity was certainly worthwhile. I also enjoyed interacting with Mr. Foley and believe he genuinely wanted to help us in our careers.
Bachelor of Science in Recreation (2000)
Master of Sports Administration (2001)
Erin Braddock has worked for companies such as Walt Disney World, Tribune Media, Hilton, and recently completed a 7.5-year career with the Orlando Magic in corporate partnerships. In her most recent role as the assistant director of corporate partnership activation, Erin was responsible for renewing and activating multimillion-dollar accounts and leading two account coordinators on her team. Erin’s capstone project with the Magic helped lead to signing the team’s first ever jersey sponsorship with Disney.
Erin’s strong desire to give back to future sports leaders and spend more time with her family has led her to adjunct teaching and career coaching at the University of Florida. Erin resides in the Orlando area with her husband and two boys, Noah and Carter.
Bachelor of Science in Business Administration/Finance (1985)
Master of Education in Educational, School, and Counseling Psychology/Positive Coaching and Leadership (2017)
Bastable is faculty at UF, where she teaches and manages the Director of Racquet Sports specialization, and director of USTA Professional Tennis Management. Within the DORS program, she teaches two master’s courses and a certification course pertaining to educating people to be competent directors of racquet sports, equipped with the leadership and business skills needed to run clubs and programs. She also teaches the UF course Athlete-Centered Coaching and Leadership to help coaches create motivating and inspiring cultures that bring the best out of athletes — both on and off the court or field of play.
Before her role at UF, her consulting company, Vital Leadership, was dedicated to helping athletes improve their performance mindsets as well as inspiring coaches, junior sports programs, and schools to build motivating, athlete-centered sports environments. She’s passionate about reframing the purpose of sports participation, broadening the purpose from a focus on strong muscles, skills, and outcomes to one powerful enough to also build high-performance personal growth and development.
She was a No. 1-ranked Gator tennis player in the 1980s, earning NCAA All-America and All-SEC honors, and winning 3 SEC championships. She moved into coaching after her player career as the women’s assistant coach at the University of Kansas. She’s been a certified tennis pro for 35 years, working in leadership at country clubs and racquet clubs, including 10 years as director of Kansas City Junior Tennis League.
She holds a B.S. in Business from UF and a M.Ed. in Educational, School, and Counseling Psychology/Positive Coaching and Leadership from the University of Missouri. Other certifications earned include designation as a “Mental Game Coach” from Perk Performance Sports, “Mental Toughness Specialist” from the Human Performance Institute, and an Executive Certificate in Leadership from Notre Dame University. She is certified as an USPTA Elite pro and a PTR professional.
She resides in Leawood, Kansas with her husband, Jack. They have six married children and 13 grandchildren.
Bachelor of Arts in History (1996)
Juris Doctorate (1999)
Master of Science in Sport Management (2018)
Michelle Clemon, an experienced employment and labor law attorney and consultant with a background in human resources management, received her undergraduate degree in history from Yale University and her law degree from Columbia Law School. Michelle recently earned a master’s in sport management from the University of Florida, where her research interests included the intersection of elite athletes and social responsibility and the underrepresentation of minority football coaches at the intercollegiate and professional levels. Michelle is principal and owner of The Clemon Consulting Group, a consultancy which focuses on providing HR services (including contract review, workplace investigations, and workplace assessments) for companies and individuals as well as providing career planning/transition training to college and professional athletes. In addition to her responsibilities with the University of Florida, she is an adjunct instructor at the University of Alabama at Birmingham, where she teaches a course on the African-American experience in sports. She also presents and provides legal and historical analysis around sports-related issues, including the discussion around athletes and social activism.
Bachelor of Science in Business Administration (2006)
Master of Science in Sport Management (2012)
Doctor of Philosophy in Counseling Psychology (2017)
Matt Seitz is a licensed psychologist and Gator grad. While attending UF, he worked with student-athletes in academic advising as a graduate assistant and has since worked in mental health and sport psychology with student-athletes at Georgia Tech, Tennessee, and Ole Miss. He now contracts with the University of Florida to provide mental health and performance consulting services to coaches and athletes. He was a sport psychology fellow at Ole Miss athletics before moving back to Gainesville in 2019, where he now has a private practice.
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