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Graduate Certificate in Sport Event Management

Learn to plan and coordinate sport event competitions by completing an online Graduate Certificate in Sport Event Management as part of the online Master of Science in Sport Management program. This specialized curriculum is designed for students who are interested in taking charge of everything from local 5km events to Olympic Games. You’ll explore the complex details that go into running successful events at all scales and build the skills to deliver results for Organizing Committees, Sport National Governing Bodies and Sport Commissions.

To earn this optional add-on graduate certificate, you must be enrolled in the M.S. in Sport Management program and complete a yearlong sequence of three courses. The credit hours you earn can be used to satisfy the elective requirement for the master’s in sport management program. Ask your Academic Coordinator about applying to join the certificate program. Students who are not working toward as Sport Event Management graduate certificate may also enroll in these courses.

Students in the Sport Event Management certificate program learn to analyze managerial challenges in sport event delivery and recommend tactics for addressing relevant issues. The courses cover best practices for risk management in sport events, Olympic Games related functional (operational) areas and management of sport event impacts on the community. Graduates from the program understand how to guide the crucial factors that go into making mega or small-scale sport events a reality and achieving targeted development outcomes for a community. Ask your Academic Coordinator about applying to join this certificate program.

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Sport Event Management Courses:

To earn the graduate certificate, students who are enrolled in the M.S. in Sport Management program must take three required courses in a specific order. The curriculum begins in the Fall semester with Sport Event Management Principles and Applications, followed by Management of Olympic Games Functional Areas in the Spring semester. The concluding course, Sport Events and Community Development, is available during the Summer B term.

SPM 5107 Sport Event Management Principles and Applications (3)

In this course students learn how event management methods enable successful planning for sport events. They apply the following skills to realistic scenarios:

  • Evaluate the event management process
  • Recommend event management tactics for successful planning and delivery of sport events
  • Analyze the managerial challenges of planning and managing sport events
  • Apply risk management strategies for sport events
  • Evaluate qualities of successful leaders
  • Create sustainable practices for sport events

SPM 6606 Management of Olympic Games Functional Areas (3)

This course explores the background and organizational structure of the Olympics from a managerial perspective. Students examine how sport event management concepts can help to meet the operational demands of the Olympic Games. By the end of the course, students can:

  • Identify the structure in the Olympic movement, including international and national governing bodies
  • Explain the role of the USA sport structure, including governing bodies and USOC’s role in sport development
  • Identify the organizational structure of Olympic Games organizing committees and the evolution of the organization across the seven years of preparation
  • Describe functional areas and their role in delivering an event within an organizing committee for the Olympic Games
  • Identify and apply mega event sport event management knowledge in local sport organizations
  • Identify career paths of interest in USA sport governing bodies

SPM 6610 Sport Events and Community Development (3)

This class concentrates on how sport events can draw support from and make a difference in communities. Key topics include the value of building a strong network and applying management strategies to reach planned development outcomes. At the conclusion of the course, students can:

  • Identify legacy outcomes for communities hosting sport events
  • Describe critical areas of bid files for sport event hosting in communities
  • Identify successful case studies of legacy outcomes and programmatic interventions from mega sport event hosting

The Sport Event Management graduate certificate is only available to students who are enrolled in the Sport Management master’s program.