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Social Media Graduate Certificate

The Department of Sport Management has partnered with the College of Journalism and Communications to offer the Social Media graduate certificate to our online M.S. in Sport Management students. The tuition cost will remain the same at $550 per credit, plus $35.75 for fees-per-credit.

The Social Media graduate certificate is a tremendous opportunity for working professionals to learn skills and gain insights to assist in their careers. The professional certificate includes four courses that can be completed in two semesters or at your own pace.

All students enrolled in the certificate program will gain an introduction to various social media platforms as well as new areas in mass communication technologies and techniques.

Courses are designed to teach students how to:

  • Apply best practices to all major social media platforms
  • Create engaging social media content
  • Measure metrics and social media campaign results
  • Schedule and manage brand social media accounts

The Social Media graduate certificate is designed for students who crave:

  • Courses that challenge them to grow as communicators through hands-on assignments where they receive detailed, constructive feedback from peers and instructors
  • Flexibility of online courses where pre-recorded lectures and live, online meetings allow students to engage with their courses from anywhere in the world
  • Networking opportunities with peers, alumni, instructors and guests
  • Professional growth and advancement opportunities
  • Creative storytelling skills
  • A transformative, student-centered learning experience
  • Personalized attention from highly engaged faculty
  • An affordable and respected certificate from a top-10 public university

Request Brochure

To learn more about the University of Florida’s online master’s in sport management and download a free brochure, fill out the fields below. You can also call (877) 665-3860 to speak to one of our Academic Coordinators about the program.

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Social Media Courses

To earn the graduate certificate, students must take four courses for a total of 12 credits.

Introductory Core (6 credits)

  • MMC 5006 Intro to Multimedia Communication (3) Fall 2020
  • MMC 5636 Intro to Social Media and Management (3) Spring 2021

Social Media Core (6 credits – select two from the courses below)

  • ADV 6325 Advertising and Social Media (3) Fall 2020
  • MMC 6400 Mass Communication Theory (3) Fall 2020 or Spring 2021
  • MMC 6728 Branding Using Social and Mobile Media (3) Spring 2021

Students will be required to apply for the graduate certificate prior to enrolling in the courses. Graduate certificate applications will also require a statement of purpose and updated resume.

Application Deadlines

Fall Start: July 1 application deadline
Spring Start: November 1 application deadline
Summer Start: April 1 application deadline