Social Media Graduate Certificate

The Department of Sport Management has partnered with the College of Journalism and Communications to offer the Social Media graduate certificate to our online M.S. in Sport Management students. The tuition cost will remain the same at $550 per credit, plus $35.75 for fees-per-credit.

The Social Media graduate certificate is a tremendous opportunity for working professionals to learn skills and gain insights to assist in their careers. The professional certificate includes four courses that can be completed in two semesters or at your own pace.

All students enrolled in the certificate program will gain an introduction to various social media platforms as well as new areas in mass communication technologies and techniques.

Courses are designed to teach students how to:

Apply best practices to all major social media platforms
Create engaging social media content
Measure metrics and social media campaign results
Schedule and manage brand social media accounts

The Social Media graduate certificate is designed for students who crave:

Courses that challenge them to grow as communicators through hands-on assignments where they receive detailed, constructive feedback from peers and instructors
Flexibility of online courses where pre-recorded lectures and live, online meetings allow students to engage with their courses from anywhere in the world
Networking opportunities with peers, alumni, instructors, and guests
Professional growth and advancement opportunities
Creative storytelling skills
A transformative, student-centered learning experience
Personalized attention from highly engaged faculty
An affordable and respected certificate from a top-10 public university

Request Brochure

To learn more about the University of Florida’s online master’s in sport management and download a free brochure, fill out the fields below. You can also call (352) 662-3395 to speak to an enrollment specialist about the program.

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Social Media Courses

To earn the graduate certificate, students must take four courses for a total of 12 credits. All four courses are offered every fall, spring, and summer C term.

Students will be required to apply for the graduate certificate prior to enrolling in the courses. Graduate certificate applications will also require a statement of purpose and updated resume.

Required Courses (12 credits)

MMC 5636 Introduction to Social Media (3)

Focuses on social media best practices, including content, frequency, visuals, and platform mechanics. Students explore how social media impacts public relations, marketing, customer service, and broader business communications. The course also examines major platforms, their evolution, and the current and future role of social media in business.

MMC 5006 Introduction to Multimedia Communication (3)

Introduces students to digital storytelling, including idea development, production, and analysis. Emphasizes how storytelling differs in digital vs. traditional media, while incorporating advertising, journalism, and public relations perspectives. Students learn to create impactful online content through a focus on creativity, production, and distribution, tailored to modern audience behavior.

MMC 6728 Branding Using Social and Mobile Media (3)

Students develop a strategic social media branding plan and analyze how social platforms influence brand perception. The course covers creating brand strategies, auditing competitors, evaluating engagement effectiveness, and using key social media tools. Through case studies and applied work, students learn to maintain brand consistency while maximizing digital engagement.

MMC 6730 Social Media Management (3)

Focuses on executing and managing social media strategies aligned with organizational goals. Students learn to define KPIs, plan and create content, manage paid social campaigns, measure performance, and handle crisis communication. Emphasizes the integration of strategy, execution, and analytics to support marketing objectives.