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Program Overview

Online Master in Sport Management Program

The online Master of Science in Sport Management is designed by UF’s expert faculty to reflect the latest advances in the field of sport, presenting an equally theoretical and practical approach to skills and knowledge critical to success in the industry. Through its broad but rigorous curriculum, the program can help you develop your leadership abilities and administrative proficiency with an eye towards sport management, aiding the development of a specialized and comprehensive skill-set. Graduates can pursue a wide variety of advanced career paths in areas of sport ranging from finance to event coordination to marketing.

Upon completion, students will be able to competently:

  • Introduce advanced concepts of planning, organizing, leading, and evaluating organizational goals to sport organizations
  • Develop financial strategies and evaluate budgets and sources of revenues and expenses relevant to sport organizations
  • Apply fundamental marketing concepts to the sport industry, create marketing plans, evaluate market segments, and predict consumer behavior
  • Explain and judge fundamental legal concepts relevant to tort, contract, and constitutional law, and how they apply to the sport management field
  • Understand the interdisciplinary nature of sport management at an advanced level
  • Explain the internal and external factors that influence and shape sport
  • Use qualitative and quantitative analysis through formal and informal assessment strategies

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To learn more about the University of Florida’s online master’s in sport management and download a free brochure, fill out the fields below. You can also call (877) 665-3860 to speak to one of our academic coordinators about the program.

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Matt LaCoille

UF’s Online Master’s Degree in Sport Management allowed me to enter a new level of potential in my career and helped me gain a new, higher level job within a short time of completing the program. The contacts and resources that I gained at UF will benefit me for years to come.

Matt LaCoille
Assistant Director, Athletics and Parent Giving
New England College

Students of the online masters in sport management can work through their assignments and attend lectures entirely from home and on their own schedule. The core courses allow you to interact directly with the instructors via webcam on a weekly basis, supporting ongoing discussion. Webcam sessions are recorded for maximum flexibility.

You’ll also have the option of satisfying your “elective” requirements in a number of different ways, including the completion of a professional internship or practicum component. This is an excellent opportunity to make real-world connections in the field, build on practical skills, and capitalize on expanded career potential. You can also create a course of study of your own choosing, selecting from our available electives to build a unique academic plan.


The program offers four unique specializations and two graduate certificates that support emerging trends, meet sport industry demand, and provide students with the opportunity to customize their education to match their interests and career goals. The specializations and certificates students can choose from are:

The courses required for these four specializations and two certificates can be used to satisfy all or a portion of the sport management program’s required elective credits. The certificates will appear on your transcript.

Athlete Development Specialization

The Athlete Development specialization is ideal for students interested in working directly with athletes to help them develop as a whole person in the context of an athletic career. This emerging area of expertise has tremendous potential to benefit both athletes and those who want to help them with matters including financial literacy, professionalism and behavior, and career development. The specialization also gives students the opportunity to meet the academic requirements for certification through the Professional Association of Athlete Development Specialists (PAADS).

Learn more about the Athlete Development specialization.

High Performance Coaching

The High Performance Coaching specialization is ideal for students interested in learning how to enhance athletic performance by improving understanding and application of cutting-edge science from the fields of coaching, kinesiology, physiology, and psychology. Paired with the core coursework in sport management, this unique specialized path helps prepare coaches and athletic administrators to achieve optimal performance in the administrative and athletic domains of their sport organizations.

Learn more about the High Performance Coaching specialization.

Sport Law Specialization

The Sport Law specialization is ideal for students who want to learn more about the laws that govern numerous aspects of the sport industry. Taught by faculty in UF’s esteemed Levin College of Law, courses in this specialization further students’ understanding of legal principles that many sport management professionals encounter in their work. This specialization is beneficial to practicing or aspiring lawyers and collegiate compliance officers whose current work or future career paths may require advanced knowledge of or familiarity with sport law.

Learn more about the Sport Law specialization.

Director of Racquet Sports Specialization

The Director of Racquet Sports Specialization is perfect for tennis professionals who want to transition into leadership positions in the tennis and racquets industries. Whether managing your own tennis business or teaching at a club or managing a league, this concentration prepares students for the business that encapsulates the director role. Learn valuable sport management knowledge, program development, the basics of sport marketing, budgeting and human relations, and more. Completion of this specialization also prepares students to become a USPTA-certified Director of Tennis, accredited by USTA and Professional Tennis Registry (PTR).

Learn more about the Director of Racquet Sports specialization.

Graduate Certificate in Sport Event Management

Students who are interested in organizing and coordinating local and international sport competitions may choose to pursue the Graduate Certificate in Sport Event Management.

The certificate is ideal for students who are interested in leading the planning processes for the Olympic Games and other sport events. The specialized curriculum builds the knowledge and skills that are necessary to keep events at all scales running smoothly. Students learn to analyze challenges, manage risks, and develop strategies that meet the needs of a community that uses sport events for development.

Students can complete the requirements for this certificate in one year as part of the M.S. in Sport Management program. To earn the graduate certificate, you must apply for the certificate, and upon approval, complete a yearlong sequence of three courses.

Learn more about the Graduate Certificate in Sport Event Management.

Graduate Certificate in Social Media

Students who seek the know-how to maintain, measure and analyze the performance of social media campaigns and their effectiveness can earn the Graduate Certificate in Social Media.

This is a tremendous opportunity for working professionals to boost their creative storytelling skills, practice and hone their communication skills with peer feedback, and learn to effectively schedule brand accounts. This transformative, student-centered learning experience offers additional networking opportunities with peers, alumni, instructors, and guests.

To earn the certificate, students must take four courses for a total of 12 credits. Students will be required to apply for the graduate certificate prior to enrolling in the courses. Graduate certificate applications will also require a statement of purpose and an updated resume.

Learn more about the Graduate Certificate in Social Media.