Go the Distance at UF: A Sport Powerhouse

Online Master’s Degree in Sport Management

To learn more about the University of Florida's online Master of Science in Sport Management and download a free brochure and career guide, fill out the fields below. You can also call (877) 665-3860 to speak to one of our academic coordinators about the program.

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Boost Your Degree With Specializations and Certificates

The sports industry is expected to grow to $83.1 billion by 2023 (Statista). Now is an excellent time to upgrade your skills and pursue the sport management career that’s right for you. UF offers four specializations and two graduate certificates, and the option to customize your studies by choosing from an array of electives focused on the material most relevant to your professional goals.

Athlete Development

Understand the physiological and psychological impacts of being an athlete in order to help athletes reach peak performance on and off the field. This specialization prepares you for optional certification through the Professional Association of Athlete Development Specialists (PAADS).

Sample courses: Sport Psychology, Performance Enhancement, Sport Science

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High Performance Coaching

Learn to effectively evaluate performance and create training programs that get the very best from your athletes at the high school collegiate or professional level. This specialization is ideal for those interested in managerial coaching positions or a career in athletic administration.

Sample courses:Training High Performance Athletes, Sport Psychology, What Drives Winning Teams

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Sport Law

Gain advanced knowledge of the legal principles that govern the sport industry, including the laws that affect players and sport businesses. Faculty in UF’s esteemed Levin College of Law teach many of the courses in this specialization.

Sample courses: Advanced Sport Law, Fair Competition in Sport, Business of Sport Law

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Director of Racquet Sports

Combines an in-depth knowledge of the racquet sports industry with the essential leadership, finance, communication, marketing, and event management skills needed to run and grow programs. This specialization prepares you to become a certified Director of Racquet Sports through the United States Professional Tennis Association and Professional Tennis Registry.

Sample courses: The Racquets Directorship, Athlete-Centered Coaching and Leadership, The Racquet Sports Industry

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Graduate Certificate in Sport Event Management

Explore the complex details and management challenges that go into running successful events at all scales — from 5k races to the Olympic Games. Build the skills needed to deliver results for organizing committees, sport national governing bodies, and sport commissions.

Sample courses: Sport Event Management Principles and Applications, Management of Olympic Games Functional Areas, Sport Events and Community Development

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Graduate Certificate in Social Media

Become a skilled storyteller whose multi-platform content engages followers and builds positive attention. Learn a wide range of social media tools as well as scheduling and metrics. This certificate is offered in partnership with the College of Journalism and Communications.

Sample courses: Intro to Social Media and Management, Intro to Multimedia Communication, Branding Using Social and Mobile Media

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Download our brochure to learn more about the M.S. in Sport Management specializations and certificates.

The online Master of Science in Sport Management at the University of Florida is ranked #1 in the nation. It was designed by UF’s top faculty to reflect the latest advances in the sport industry, presenting an equally theoretical and practical approach to skills and knowledge critical to success in the industry. The M.S. in Sport Management can be completed 100% online in less than two years.

The program is a perfect fit for those looking to have an impact on the behind-the-scenes facets of sport. You’ll learn the essential administrative functions that keep athletes on the field, such as sports analytics, facility operations, and guest relations. You’ll also have the option to add expertise specific to your area of interest with a choice of four optional specializations, two graduate certificates, and the opportunity to create your own academic experience by selecting from our extensive elective course options. In addition, you will have exclusive access to a UF career coach who specializes in your area of interest.

UF is known as a sport powerhouse, both in athletic rankings and academic offerings. Here, you can obtain a bachelor’s degree, master’s degree and Ph.D. as well as certificates in the sport management field. The master’s degree in particular provides you opportunities to make real-world connections in the field, build on practical skills, and capitalize on expanded career potential through a professional internship or practicum. We offer a customizable program of study that allows you to select from our available electives to build a unique academic plan.

If you’re interested in pursuing leadership opportunities and getting to the top of the field – whether in the collegiate, professional, or amateur arena — the program can help you reach your professional and academic goals. Graduates of the program can go on to explore a number of specialized career opportunities and leadership positions within sport organizations, including:

  • Sports administration (varying levels)
  • Sales and marketing coordinator
  • Financial / contract analyst
  • Facility operations manager
  • Game day coordinator
  • Event coordinator
  • Guest relations manager
  • Athlete performance training and development specialist
  • Sports agent
  • Compliance officer

The Athlete Development specialization qualifies students to pursue certification through the Professional Association of Athlete Development Specialists (PAADS).

Push your passion for sport further with a master’s degree in sport management, request information to learn more.

Free Sport Management Career Guide

The University of Florida is proud to offer the ultimate resource for those interested in the sport management industry. The guide includes tips for getting a running start in the field, salary information, job descriptions, and career growth options for more than 20 roles across five major disciplines of sport management, including:

  • Facilities, event, and program management
  • Sport marketing, sales, and promotion
  • Representation and athlete development
  • Sport organization finance and management
  • Sport law

Download your free sport management career guide.

In the Department of Sport Management (SPM), we study the impact of professional and amateur sports on the personal, social, economic, environmental, and resource infrastructures of society.

Our program features exclusive career resources, including GatorToGator, a social media platform for students and alumni that provides networking opportunities, job links, scholarship options, and more.

Our goal is to improve quality of life by increasing the value and benefits of sports to individuals, communities, and industry. Our leading-edge research, expert faculty, and motivated students are advancing the science of sport.

MS in Sport Management Achievements

  • The Best Schools Best Online Masters in Sport Management: No. 1
  • Sports Degrees Online Best Online Masters in Sport Management: No. 2
  • Niche Best Colleges Best Colleges for Sports Management in America: No. 3

Download our brochure to learn more about the M.S. in Sport Management.

The University of Florida nurtures people from diverse backgrounds to address the needs of modern society while sustaining community resources through its mission of service, research, and teaching.

UF Achievements

  • U.S. News & World Report Top Public Universities: No. 5
  • U.S. News & World Report Best Colleges for Veterans: No. 12
  • U.S. News & World Report Most Innovative Schools: No. 52
  • U.S. News & World Report National Universities: No. 29
  • Kiplinger's Best Values in Public Colleges: No. 2
  • Fiske Guide to Colleges list of Best Buys Among Publics: No. 2
  • Guide to Online Schools Best Online Colleges for Value: No. 2

Athletic Achievements

  • Earned 262 national titles across all sports, with 193 national champion student-athletes
  • Won the SEC All-Sports Trophy for 12 years in a row
  • Sent athletes to 12 separate Olympiads since 1968, earning 45 gold, 23 silver, and 23 bronze medals
  • Supported four Gators being selected to the Google Cloud Academic All-American Hall of Fame, the second best total in the nation
  • The only SEC school to place 100 or more student-athletes in the SEC Academic Honor Roll each of the last 15 years

Get in touch with us today!

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